Business Details
50+ Years
experience
Trusted Printing and Direct Mail Solutions in Wellingborough
Established in 1917, Lonsdale Direct Solutions has built a reputation as a leading provider of comprehensive printing and direct mail solutions. Our 24/7 operations leverage cutting-edge technology across litho and digital printing, supported by a team of 80+ experienced professionals. We specialise in end-to-end services including direct mail campaigns, large-format print, eco-labels, promotional merchandise, and innovative antibacterial coatings. Certified to ISO 9001, ISO 14001, and FSC standards, we combine quality assurance with environmental responsibility. Our clients span retail, charity, automotive, education, hospitality, e-commerce, and healthcare sectors, serving household names like NHS and Marriott Hotels. With 25+ years in storage and fulfilment, we offer seamless logistics solutions including 1,500-pallet capacity and web-based order management.Our in-house creative team delivers bespoke design for print and point-of-sale materials, while our patented ECO Label provides 100% recyclable integrated label solutions. As the sole UK manufacturer of this environmentally friendly product, we process over 300 million items annually. Our direct mail expertise includes handling 12 million charity packs yearly, utilising data cleansing tools and high-speed enclosing systems. The business maintains its competitive edge through continuous investment in technology and processes, supported by a leadership team with combined centuries of industry experience.
Services
Printing
Direct Mail
Eco Labels
Large Format Print
Promotional Merchandise
Antibacterial Coating
Storage & Fulfilment
Details
- Year established: 1917
Highlights and features
- 24/7 production capabilities with advanced printing technology
- Triple-certified for quality and environmental standards
- Pioneers of the UK's only 100% recyclable ECO Label
- In-house creative and logistics teams for full-service delivery
- Proven expertise in high-volume direct mail campaigns
Associations and certifications
- ISO 9001
- ISO 14001
- FSC
Services
Direct Mail Campaigns
We create high-impact direct mail campaigns with data-driven targeting and cost-effective postage solutions. Our 24/7 production handles 12 million charity packs annually, using advanced data cleansing tools to maximise response rates. Services include camera-matched machine enclosing and hand-enclosing for precision delivery.
ECO Labels
Our patented 100% recyclable ECO Labels offer biodegradable alternatives to traditional integrated labels. Made from FSC-certified or recycled paper, they eliminate silicon patches while maintaining durability. This innovation reduces plastic waste and supports retailers' environmental commitments through fully recyclable packaging solutions.
Large Format Print
We produce high-resolution graphics on diverse substrates including PVC banners and Foamex boards. Our full-service offering covers creative concept through production, storage, and distribution. Capabilities include direct-to-material printing with vibrant colours for impactful visual campaigns.
Antibacterial Coating
Our unique alcohol-free, silver-free antibacterial coating kills 99.9% of bacteria on printed materials. Certified to EU standards, it forms a long-lasting protective barrier suitable for menus, brochures, and visitor maps. The water-based solution emits no odours and integrates seamlessly with litho printing processes.
Storage & Fulfilment
With 25+ years' experience, we manage storage for 1,500+ pallets and handle 400+ daily picks. Our integrated MIS system enables web-based ordering and reporting for multi-site distribution. Services include secure off-site storage, inventory management, and weekly deliveries to 1,000+ locations.
People
Les Hornby
Joint MD & Owner
With 25 years in print, Les previously increased sales from 8m to 25m at a major print management firm. He brings strategic leadership and industry expertise to Lonsdale's operations.
Simon Cole
Joint MD & Owner
Simon has 12+ years at Lonsdale following client-side experience at British Airways. His dual perspective enhances our client-focused approach to print solutions and business development.
Gary Keirnan
Commercial Director
Gary transformed Lonsdale from a 250k loss to profit within his first year. His financial acumen continues driving strategic investments and business expansion since 2008.
Jeff Mitchell
Sales Director
With 25+ years in print sales, Jeff has navigated industry changes while maintaining strong client relationships. His market knowledge supports tailored solutions for diverse client requirements.
David Huckbody
Production Director
David's 34-year print career, including 28 at Lonsdale, spans sales, customer service, and production. His operational expertise ensures efficient delivery of high-quality print products.
Questions
What printing services do you offer?
We provide litho/digital printing, large-format graphics, direct mail campaigns, ECO Labels, promotional merchandise, and antibacterial coatings with 24/7 production capabilities.
Are your products environmentally friendly?
Yes, our ECO Labels are 100% recyclable, and we hold ISO 14001 certification for environmental management systems across all operations.
How effective is direct mail marketing?
Research shows 65% of recipients give physical mail full attention. We optimise campaigns through data cleansing and cost-effective postage solutions for maximum ROI.
What is your antibacterial coating?
Our unique alcohol-free, silver-free coating kills 99.9% of bacteria on printed materials. Certified to EU standards, it's ideal for menus, brochures, and hygiene-critical applications.
Do you offer logistics solutions?
Yes, we provide storage for 1,500+ pallets, handle 400+ daily picks, and deliver to 1,000+ sites weekly through our integrated web-based order management system.
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Reviews (1)
John Keedwell
Dec 14, 2015
Report
I required some books printed very quickly and the service was exemplary. I told Lonsdale on the Tuesday, and by Thursday morning I had 300 printed books in my hands! Superb, highly recommended, and great communication throughout the process.
